# Data Analytics

Utilizing parsed on-chain data, custom data analytics platforms can be built to tract NFTs data (mints, transfers, marketplace bought/sold, etc.)

The back-end architecture utilizes on-chain data that is then handled under scheduled jobs to determine the calculations for the customer and then shown on the front end of the website

<figure><img src="/files/bueHaimUFahAek7WRyN4" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/heL9V2PM1DfPJ0oHZefg" alt=""><figcaption></figcaption></figure>


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